I'm so tired a stupid ads. I just saw this one in the current issue of Time magazine for BlackBerry. It features a young, thin, attractive redhead dancing (I assume) in front of a mirror. She's holding a BlackBerry in her hand. I'm not quite sure why she's holding her BlackBerry while dancing, but as I said, it's a stupid ad.It identifies her as Danielle Flora, Choreographer, Saturday Night Live.
WHAT?
Since when does Saturday Night Live need a choreographer? I don't recall dance being a huge part of that show EVER! In fact, I don't recall it being even a small part of the show. Or ANY part of the show! Am I missing something? None of the news anchors on Weekend Update ever stand up, much less break into dance. The musical guests just do their standard routines. Skits with dancing? Hmmm...as I plow through my memory of the last 30 years of that show, I really don't recall dance - certainly not dance requiring the services of a choreographer - being a part of the formula. Oh wait...I do remember a famous skit with Patrick Swayze and Chris Farley wearing tight leather pants doing a bare-chested male stripper routine. But I somehow doubt it really required choreography, and from the look of the ad, Danielle Flora was probably 14 years old at the time.
Somehow BlackBerry uses a quote from Ms. Flora about her fast-paced lifestyle and how the device helps keep her flexible. I'm not sure how her BlackBerry does the job any better than a standard cell phone might, but I supposed if you're stupid enough to accept that SNL has a choreographer, then you just assume a BlackBerry is somehow superior to a cheap Nokia or LG phone.
The ad concludes with an invitation:
Find out how BlackBerry can help you live a larger life at www.blackberry.com/ask.
If you go to that site, you are a sad, manipulated moron. If they get more than two hits, I will be thoroughly surprised. I don't know what a full-page ad in Time costs these days, but BlackBerry must have money to burn. This ad is stupid, the idea is stupid, and it helps prove the point I have been trying to make for quite some time: Marketers are idiots!
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