I just saw a TV commercial for the 2007 Nissan Sentra. Actually it was two :15-second commercials back to back.Obviously this car is meant to appeal to a very young crowd, most likely first-time car-buyers in their twenties. This first commercial featured a guy with a big red electric guitar rambling something about his lifestyle and how well this car "fits" into it. The only two features of the car that are presented in this ad are it's secret compartment, which is a perfect place for him to hide his guitar, and the fact that it's got a jack to plug in your iPod so you can listen to you own music when you drive.
That's it! No safety features. No fuel economy. Not even the low price. It's got a place to carry your guitar and you can plug in your MP3 player! Hurry - get to your Nissan dealer today!
The second commercial features a young woman who is enrolled in fashion design school. Again, this car "fits" her lifestyle so perfectly because it's got built-in bluetooth connectivity and a little extra shelf in the glove compartment for her to store her pure white laptop computer. (Most certainly a Mac!) Once again, no other features are highlighted, so I guess a car that lets you store your computer and use it wirelessly it what it's all about today.
I would bet Nissan is selling a lot of these cars and I suppose study groups and research have proven this is the way to market them. It just strikes me as odd what young people are looking for in a car today. Just wait ten years. They'll be surprised how drastically their priorities will have changed.
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