The AMA (American Medical Association) has a wonderful new program called "Voice for the Uninsured." It focuses on the fact that 1 out of 7 people in the United States does not have medical insurance. This comes to 47 million people, 20% of which are children.
Complete information about this program can be found here.
They are promoting the program with a television campaign. It features a number of medical personnel who slowly come together in front of the camera. The announcer shares some statistics and talks about how so many health care professionals already provide their services free of charge to those without insurance coverage.
Then, for some totally inexplicable reason, all of these people in white coats and scrubs hold up the listening-end of a stethoscope to their mouths and pretend to talk into them. What the hell? Not only does this look stupid, but I'm not even sure a stethoscope can be used to "talk" to someone. Besides, the ear pieces are obviously just hanging down in front of each person, so they aren't plugged in to anyone's ears anyway.
I can only wonder what moron came up with this idea, but more importantly, why anyone went along with it. It takes a very serious, powerful commercial and turns it into a farce. It's something you'd expect to see a lame comedian do in a "doctor's office sketch." It's totally out of place, wrong and makes a mockery of this important issue.
Why are marketers such idiots?
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