There is a television station in Winchester, Virginia. Only one. It's actually sort of a field office for a station based a few miles south in Harrisonburg.Anyway, they make a big deal about being "in your community." I assume this was their big idea to try and localize the broadcasts. They used to say this every time they mentioned the station or came back from a commercial break. It got hugely tedious and they've cut way back on it. Thank you!
But that's not what this post is about. The station has been trying hard to sign on advertisers, but by the number of PSAs they run it doesn't look like they're having much success. However, Dunkin Donuts must have recently agreed to a schedule, because they are now running spots in the 11:00 p.m. news recommending that you stop in tomorrow morning for one of their many flavors of coffee.
The spot concludes with the announcer saying, "Dunkin Donuts is the official coffee of TV3 Winchester's new at 11:oo." Huh? The official coffee of a newscast? Not just any newscast, the 11:oo p.m. newscast. When the heck did newscasts start having an official anything? It boggles the mind the extremes to which this absurdity could be taken.
This is one of the stupidest marketing ideas I have seen in a long time. If anybody is influenced to buy a cup of coffee from Dunkin Donuts because it is the official coffee of this totally amateur newscast, we truly are on the road to Armageddon. What crap!
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