The clueless morons who have no idea what to do to market their product are at it again! In a company as large as General Mills it's no surprise that there is no shortage of them.
I just saw a commercial for Total Cereal. It's got a lot going for it. It's a very healthy product, tastes, well, OK and comes in a variety of flavors that vastly improve upon the basic, bland version.
But this commercial!?!? It starts off playing an old Canned Heat song from the mid 1960s called On the Road Again. Very memorable song at the time, but really hasn't entered into the top tunes of the decade. But, like so many other stupid marketers out there, they figure people stop growing in terms of thought, arts, music and tastes when they reach about 25 years of age. Then, by simply playing a piece of music from that era - HEY, we are connecting with former hippies who are now in the 50s and 60s and in need of a healthy cereal that will help them lose weight!
IDIOTS! I am so freakin' tired of this marketing "strategy." They enhance the music with all sorts of outdated "psychedelic" animation and lettering, because, of course, that's the only kind of graphics "hippies" respond to! I think what really bothers me the most is that these ads are being created by 20-something copywriters and art directors at agencies who think this technique is an effective shortcut to reaching the baby-boom generation. It is NOT! It's patronizing and, as far as I'm concerned, does the exact opposite of what they are trying to do.
I hope this campaign fails miserably and heads at General Mills and their ad agency roll.
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