For as much bad marketing as there is out there in the world, it is incredibly refreshing to see a new concept well executed. Billboards are a lost art and most marketers try to cram as many words as possible into them - or create an ad that is so obtuse nobody has a clue what it's for.
The folks at Mars (and I'm sure their agency should be credited with the kudos too) have scored big with this amazing billboard. Impossible to ignore; impossible to forget. A wonderful, effective concept that I hope sells a heck of a lot of candy bars.
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