Six guys - four whites, including a guy who is presumably a "biker" because he's dressed in leather and wears a red-and-white bandanna, and two blacks - meet at an abandoned roadhouse bar somewhere in the woods. They happen to have some guitars, a standup bass, a set of drums and a piano - and each one knows how to play one of these instruments. It seems only the white guys can sing. They start jamming and do a version of Elvis Presley's Viva Las Vegas...except they change the chorus to "Viva Viagra".
Pretty ludicrous idea, huh? Well, that's Pfizer's current prime time television campaign for their little blue boner pills!
Everyone I know who has seen this commercial - and it's print version which is now hitting the national magazines - thinks it is just laughable. A true "what were they thinking" response. Even my 14-year-old son thinks they are totally absurd. It's really hard to comment on it, because it is so incredibly lame - and I guess ultimately desperate. The product managers at Pfizer are trying to make Viagra a new happy party pill instead of treating it as a prescription medication to treat a medical condition. Pop a Viagra, sing a happy song, and go have some wild sex, man! Sad...very, very sad.
But just when you think it couldn't get any worse...go to the official Viagra website! Not only do you get watch the commercial, but you can play a game of educational darts! After each toss of a dart, up pops some very useful information about erectile dysfunction and how Viagra is the miracle cure. Yes, a game of online darts! I can only image a group of 50-year-olds gathering around the computer and competing with one another, and oh yes, reading aloud the statistics on limp dicks. "Hey, Bob, come on over and we'll play some Viagra darts on the computer!"
But there's more! You can also mix your own version of Viva Viagra! It actually says: Learn more about Viagra by creating your own rendition of the Viva Viagra song!"
Click on the link and..."Choose the instruments. Mix up the beats. Get into the spirit of Viva VIAGRA."
Doesn't that sound exciting? Can you imagine one sick, sad, sorry person in need of a life actually DOING this?
A new low has been reached. An incredible amount of money has been wasted. Congratulations to the idiotic Viagra marketing team at Pfizer.
Read a good critique by Allison Linn at the MSNBC blog, Ads of the Weird.
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