I came across this ad in a local newspaper. I was bothered by the rather random approach the ad's creator took with respect to the use of capital letters. There should be a word for this. It's not really being illiterate - it's more akin to not knowing how to use apostrophes or when to hyphenate (also not done correctly in this ad).
Maybe "case incompetence" would work. Whatever we call it, there's a Lot of it Out there!
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