It seems the marketing group at Applebee's has wised up. For far too long their advertising campaign was focused on a dancing apple that had the voice of Wanda Sykes doing ludicrous things like giving a television crew for a tour of its home. It's one of the stupidest, clueless attempts at engaging customers that I have ever seen.
Well it looks like they may have finally wised up and dumped this campaign. I sure hope so. I just saw a new commercial that is pretty forgetable in terms of overall content, but shines for an excellent line of copy.
"Not just Tuesdays or Fridays but every day at Applebee's."
This is excellent in both its top-level branding communication and also its subtext. Multiple meanings in a single line of text. Well done, Applebee's. Glad to finally see some intelligence coming from you and your advertising agency.
